The compelling story of Africa and other emerging economies can only be told effectively when the emerging economies appreciate the role of country brands where people are proud of their country and have a strong sense of unity. This brand and its story will greatly benefit from the major contribution that the Public Relations discipline can provide. This was a key finding of the recent World Conference for Public Relations and communications in Emerging Economies hosted by the Public Relations Society of Kenya and supported by the Global Alliance for Communications Management. It was observed that Public Relations could influence sustainable development, industrialization, businesses, and the fight against terrorism in Emerging Economies. It was noted that improving country brands, national pride is a prerequisite. It is based on Public Relations practitioners understanding the values of their nations and repackaging the Emerging Economies stories in a way that would attract ...
This is a space where I share my reflections, observations, and truths, shaped by the realities of my community and the world around me. But it’s more than just my story. It is also a platform to amplify the voices of others—especially those who are often unheard, overlooked, or silenced. Through writing, I hope to inform, connect, and inspire change, one voice, one story, one truth at a time.