The
International Association of Women in Radio and Television (IAWRT) sponsored a discussion
on Community Media Models for Disaster
Preparedness and Risk Management on International Platforms to complement
the United Nations 63rdCommission on theStatus of Women (CSW63)
theme: Social protection systems, access to public services and sustainable
infrastructure for gender equality and the empowerment of women and girls.
Moderated by Frieda Werden, discussants with different disaster occurrence
experiences and from different geographic location around the world shared and
made recommendations on how community radio can help the community’s survival
in times of disasters.
Jola
Diones-Mamangun, head of the Philippines IAWRT chapter, crafted Narrowcast
Radio in the aftermath of Typhoon Haiyan. The notorious typhoon was a
devastating disaster for the Philippines that left survivors without hope,
fearful of the unknown and anxious. “Over two thousand people are said to have
died in the typhoon rampage that engulfed the country in 2018.” (Reuters) Life
after devastating disaster is empty, communities need to get together in one
trusted voice to rebuild amidst anxiety and despair. Jola, under the IAWRT
Disaster Preparedness Response, formed Narrowcast Radio to mobilize affected
communities and create a trusted voice to talk and to listen to each other
about their shared experiences after the disaster, how best they could work
together to live again and how they could minimize the disaster effect during
subsequent disasters. Despite challenges, the Narrowcast Radio, has slowly
created positivity among typhoon survivors.
Olivia
Tumanong, formerly of IAWRT Cameroon, shared her experience with the role of
community radio in disaster prone areas drawing examples from her home country.She
says community radio is critical immediately after a disaster, but after a
short while they face stiff competition from commercial radio stations, making
it hard to break-ever and they are forced to close. This leaves communities
helpless since they have nodirect control over so-called community radio and
have no stake in the content aired.
Nankwanga
Eunice Kasirye, from the Uganda chapter of IAWRT, shared the need to revive
traditional media of communications among communities for mobilization since
modern media are abused by opportunists. Communities do not trust modern media
because of the contradictions in their coverage. Traditional media, such as
drumming, would easily speak to people and earn their trust in times of
emergency.
Panelists
also includeSusan Raybuck of KWVH-LP/94.1 FM Wimberley Valley Radio, Texas.
Like the Philippine situation, this low powered radio was set up in the
aftermath of a national disaster. Memorial Day weekend floods destroyed over
400 homes, damaged hundreds more and eight people died in the major flooding
disaster which spanned multiple countries.
“We’ve
had two major emergencies in the past 18. People sleeping on the beach, air
think and grey – the fire burnt out cell towers, the Internet, and phone. It
was huge, huge, huge…” These are the words of panelists Peggy Berryhill of
California in a video presentation about the Santa Rosa fires in California.
Mainstream media was giving misinformation she said. It was the radio she
founded that gave people information they needed to stay safe. Peggy is a
Native American who founded The Native American Media
Resource Center. She is a Muscogee Tribal member and an award-winning radio
producer.
Sheila
Katzman of IAWRT-USA explains that The CSW Commission compromises 40 UN Member
Stateswho projected the CSW theme. She challenged the audience on the individual
understanding of social protection floors in line with community disaster preparedness.Among
audience responses wasthe need to prepare communities before disasters hit.Communities
need to be educated in preparedness and not just concentrating on disaster’s
after-effects. If communities are prepared in advance, they will be able to
control the impact and the ability to rebuild lives afterwards.
Violet
Gonda, of Zimbabwe and President of IAWRT, highlighted the Disaster
Preparedness Response Radio Model as an IAWRT initiative to empower communities
to participate in carving out their own pressing problems at the time, create their
own medium of communication, and discuss possible solutions together for a way
forward. Violet encouraged the audience to make use of IAWRT expertise in
empowering their communities to build their own medium of communications to
shield themselves fromthe adverse effects of disasters.
Finally, IAWRT Parallel Event on Community Media Models for
Disaster Preparedness and Risk Assessment was the right thing to do at CSW63.
Some 56 people attended the event which was, in itself, a qualitative discourse
where intellect meets grassroots on the same playing field, with common
interest goals in mind. Only days after the event, devastating cyclone
destroyed entire village in Southern Africa: Mozambique, Zimbabwe and Mali. We
are already thinking how Narrowcasting can help ease the trauma.
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